Deliverables
- Web assets
- Logo
- PPT template
Repatriation app developed in response to the COVID-19 crisis.
In response to the Hack the Crisis NZ challenge (17-19 April) my team and I developed a prototype app that shows care for travellers trapped abroad and fast tracks data collection for the agencies that help them get home.
I enjoyed the challenge of designing a graphic narrative on the theme of repatriation and chose a shell-less hermit crab (who eventually finds his home) to represent the user’s journey through the app.
Section No. 1
Responsive Website Assets
During the 48-hour challenge I designed and produced graphic assets for each page of the responsive website our team was developing. My process included input and review steps from the team as well as close communication with the developers.
Section No. 2
Custom Branding
The aim was to build a brand that was both memorable and empathetic. Repatriation during a crisis is a scary experience associated with stress for travellers and their families. We wanted to build a brand that would reassure and empower travellers using the Get Me Home service.
The graphic solution consists of the logotype arranged on the back of a shell-less hermit crab mark, conveying the idea of a shell or home for the crab. The identity communicates the metaphor of safety and belonging, reinforced by the treatment of the word ‘home’ which has the largest point size in the logomark.
